G.H. Mumm has its roots in a noble family of German wine makers and merchants, based in Cologne under the name 'P.A. Mumm', and founded in 1761. In 1827, after observing the rising popularity of the sparkling wines of Champagne, the Mumm family established a branch of their company in the Champagne region in order to trade in the region's wine.
Maison Mumm, in seeking the highest possible quality in the wines, had representatives supervising every stage of production and eventually, in 1840, began buying parcels of vines and building their own presses. After taking the reins of the company in 1852, Georges Hermann Mumm renamed the house, G.H. Mumm et Cie and began traveling the world in order to market his Champagnes to the elite on every continent. Cordon Rouge, the flagship label of Mumm was created in 1876. Mimicking the red sashes offered to recipients of the highest French honours, Ordre Royal et Militaire de Saint Louis and the Grand Cordon de la Legion d'Honneur, Georges Hermann sought to associate his wines with these distinguished individuals! The iconic label is easily identified in a few 20th century works of art and Herge's comic series, Tintin!
The final challenge for Maison Mumm would be the First World War. The Mumm family never acquired French citizenship and were forced to leave France in 1914 as their Champagne winery was confiscated. Walther von Mumm, the former owner, slipped into depression with the loss of his fortune.